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Hello!
I am Avi. I am a strategic communicator, marketer, a drone pilot, and—according to my childhood self—a semi-professional zombie apocalypse prepper. While the "go-bags" stayed in my childhood, that same spirit of readiness, ingenuity, and creative problem-solving fuels my work today. I believe that technology should be a bridge to human connection, not a barrier to it.
The way we bridge the gap is by providing strong, interesting and engaging content, be it a video, a voice-only podcast, or a picture. My career is built on a unique intersection of high-stakes discipline and a deep passion for digital storytelling. I believe that the best marketing doesn't just reach an audience, it makes them laugh, it gets them to think, and it engages them actively.
Where I Come From
I was born and raised in Memphis, Tennessee, USA. I love that I grew up there, but still, at the first opportunity, I chose to attend the University of Maryland, a 16-hour drive away from home. While that is not the main reason I chose to attend that university, it was a bonus because it gave me the opportunity to immerse myself in an entirely new, different environment and culture.
I loved my university and I loved what I was studying, but I still hadn't brought my first dream to fruition. Ever since I was a young boy, I always wanted to move to Israel and join the IDF. I wanted this dream so bad that I found a way to graduate university early just so that I could make my dream come true even faster. In 2020 I made Aliyah to Israel four-months later I drafted into the Armored Corps of the IDF.
My Career
My professional journey is a blend of high-level discipline and creative exploration. Whether managing a database of 90,000+ contacts or navigating the precision required for 800+ drone flight hours, I focus on the measurable impact of every campaign. I’ve learned how to deliver concise, persuasive messages under any conditions. In my current role, I thrive on the habitual nature of measuring, improving and using data-driven insights to ensure that every video, email and post isn't just content, but a bridge to a real person. This isn't just talk, I have the data to prove it:
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With 800+ flight hours as a drone operator, capturing unique aerial cinematography, managing high-stakes, intricate operations, and filming live operations to use as teaching tools
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During my time at Azami Global, I specialized in managing a CRM database of over 90,000 contacts, using A/B testing and performance analytics to drive a 34.6% increase in email open rates and a 37.5% lift in click rates. Simultaneously, I optimized our organic LinkedIn strategy to consistently achieve a 10.1% engagement rate and 7.6% CTR—significantly exceeding B2B industry standards.
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I have extensive experience managing freelancers and external partners to produce high-impact collateral, while leveraging my own technical skills to ensure every project meets the highest standard of execution. Whether it is a new brand book, updating the company website, or creating new booth materials for our international conferences, I ensured we produced quality collateral before the deadline.
Beyond the spreadsheets and HubSpot workflows, I am a filmmaker and a public speaker who loves the craft of storytelling. I enjoy the challenge of taking a complex B2B, SaaS content and turning it into a narrative that captures the imagination. I bring a unique "jack-of-all-trades" versatility to my work, honed through experiences as a lone soldier and as a young marketing professional. Whether I’m collaborating with a global team or flying a tactical mission, I lead with empathy, humor, and a relentless drive for progress. I am as comfortable analyzing a CRM dashboard as I am behind a camera or scripting a narrative that resonates with a global audience. I thrive in fast-paced environments where teamwork is essential and "impossible" is just a starting point.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
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